In addition to various energy medicine approaches such as reiki, meditation, and Ayurveda, Amplify Wellness offers consultations, workshops, and spirit journeys. The goal of the brand was to create a warm, inviting wellness themed concept that would persuade clients to sign up for their services.
The main issue with the original logo is that it doesn't symbolize energy healing effectively. Therefore the intended outcome will be to better visually explain the business service. The approach displays a creative conceptual design while attracting the desired target market.
I began my research by looking for ways to differentiate the logo from other energy-healing businesses while incorporating clear forms of healing, energy, and ayurveda. When I began my research and designs, I realized that a human, leaves, and the sun would be crucial to recognizing the brand identity. As a result, the logo was designed to resemble a person healing. The sun is included to represent energy. The leaves are included to emphasize Ayurveda, energy, and well-being.
Green and yellow are the primary hues of my colour scheme. This is because green is associated with nature and energy, whereas yellow is associated with the sun. Both of these colour schemes give the logo a relaxing, earthy, and ayurvedic feel. Poppins Bold and Poppins Light was the font used for the logo because they are readable, modern, and clean sans serif fonts.
Since the logo is for a wellness consultation company, it is essential to use it on business cards, shirts, storefronts, and more.